Privacy & Cookie Policy

Effective Date: July 22, 2026
Website: https://thewitchindex.com/
Website Owner and Data Controller: Hildur.K.O
Contact Email: [email protected]

1. Introduction

Welcome to The Witch Index.

This Privacy and Cookie Policy explains how personal information may be collected, used, stored, and shared when you visit https://thewitchindex.com/ or contact the website owner.

The Witch Index does not require visitors to create an account or subscribe to an email list.

2. Information We May Collect

Information You Voluntarily Provide

Personal information is collected only when you choose to contact us through a contact form or by email.

This information may include:

  • Your name
  • Your email address
  • The content of your message
  • Any other information you voluntarily include

Please avoid including sensitive personal information unless it is necessary for your enquiry.

Information Collected Automatically

When you visit the website, certain technical and usage information may be collected automatically by the website, its hosting provider, security services, analytics services, or advertising partners.

This may include:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Approximate location
  • Referring website
  • Pages visited
  • Time and date of visits
  • Time spent on pages
  • Links or advertisements clicked
  • Cookie identifiers and consent choices
  • Information used to detect errors, spam, fraud, or security threats

An IP address and similar online identifiers may be considered personal data under applicable privacy laws.

3. How We Use Information

Information may be used to:

  • Respond to enquiries and messages
  • Operate, maintain, and secure the website
  • Prevent spam, fraud, and misuse
  • Understand how visitors use the website
  • Improve website design, performance, and content
  • Display and measure advertising
  • Manage affiliate links
  • Comply with legal obligations
  • Establish, exercise, or defend legal claims

Where applicable, personal data is processed on the following legal bases:

  • Consent: For optional analytics, advertising cookies, and personalised advertising where consent is required.
  • Legitimate interests: To operate, improve, and protect the website and respond to messages.
  • Pre-contractual steps: Where you contact us regarding a potential service, partnership, or transaction.
  • Legal obligations: Where processing is required by law.

4. Cookies and Similar Technologies

Cookies are small files stored on your browser or device. The website and its service providers may use cookies, pixels, tags, local storage, and similar technologies.

These technologies may be used for:

  • Essential website functions
  • Security and fraud prevention
  • Remembering visitor preferences and consent choices
  • Measuring website traffic and performance
  • Understanding how visitors interact with content
  • Displaying and measuring advertisements
  • Personalising advertisements where permitted

Where required by law, optional analytics and advertising technologies will be used only after you provide consent through the website’s consent-management system.

You may accept, reject, or manage optional cookies through the consent banner. You may later change or withdraw your consent through the privacy or cookie settings link available on the website.

Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn. Rejecting optional cookies should not prevent access to the website’s basic content.

You may also delete or block cookies through your browser settings. Some website functions may not work correctly if all cookies are blocked.

5. Google Analytics

This website uses Google Analytics to understand how visitors interact with its pages and content.

Google Analytics may process information such as:

  • Browser and device information
  • General geographic information
  • Referring pages or websites
  • Pages visited
  • Website interactions
  • Session duration
  • Technical identifiers

This information is used to measure website traffic, identify technical problems, and improve the website.

Where consent is legally required, Google Analytics will be activated only after consent has been provided.

Google may process information on servers located outside Iceland or the European Economic Area. You can learn more about Google’s practices through the Google Privacy Policy and its explanation of how Google uses information from websites that use its services.

6. Google AdSense and Advertising

This website may display advertisements provided through Google AdSense.

Third-party advertising providers, including Google, may use cookies or similar technologies to display, limit, personalise, and measure advertisements. These technologies may allow Google and its advertising partners to select advertisements based on a visitor’s activity on this website or other websites.

Depending on your location and consent choices, advertisements may be personalised or non-personalised. Non-personalised advertisements may still use limited cookies or identifiers for functions such as fraud prevention, frequency capping, aggregated reporting, and advertisement delivery.

For visitors in the EEA, United Kingdom, and Switzerland, advertising consent choices are collected through a Google-certified consent management platform where required.

The consent-management platform may also display the advertising technology providers that can receive or process data in connection with advertisements.

You can manage advertising preferences or opt out of personalised Google advertising through Google Ads Settings. You may also find additional opt-out tools at AboutAds.

More information is available in Google’s guidance on advertising technologies.

7. Affiliate Links

Some links on this website may be affiliate links. If you follow an affiliate link and make a purchase, The Witch Index may receive a small commission at no additional cost to you.

Affiliate partners may use cookies or other tracking methods to identify that a visitor arrived through an affiliate link. These third parties process information according to their own privacy and cookie policies.

Affiliate relationships do not determine the opinions, educational content, or recommendations published on this website.

8. External Websites and Third-Party Shops

The website contains links to external websites and online shops, including Zazzle and potentially other retailers or service providers.

When you follow an external link:

  • You leave The Witch Index.
  • The external website operates under its own terms and privacy policy.
  • Purchases and payments are completed directly through that third party.
  • The Witch Index does not receive or store your complete payment-card or billing information.

We recommend reviewing the privacy policy of each external website you visit.

9. Embedded Content and Social Features

Pages may include embedded content or features from third parties, such as videos, images, social-sharing buttons, widgets, advertisements, or product links.

Embedded content may behave as though you visited the third party’s website directly. The provider may collect information, use cookies, or monitor your interaction with that content, particularly if you are logged into an account with that provider.

Your interaction with these services is governed by the third party’s own privacy policy.

10. How Information May Be Shared

Personal information may be shared with service providers only where reasonably necessary to operate and protect the website.

These providers may include:

  • Website hosting and technical-support providers
  • Email and contact-form providers
  • Website security and anti-spam services
  • Analytics providers
  • Advertising and consent-management providers
  • Affiliate networks
  • Professional advisers or public authorities where legally required

We do not sell personal information directly for money. Advertising providers may process information for advertising purposes as explained in this policy and according to your consent choices and applicable law.

11. International Data Transfers

Some service providers, including Google and other internet-service providers, may process data outside Iceland or the EEA.

Where required, international transfers are carried out using recognised legal safeguards, such as an adequacy decision, approved contractual protections, or other lawful transfer mechanisms.

12. Data Retention

Personal information is retained only for as long as reasonably necessary for the purpose for which it was collected.

For example:

  • Contact messages may be retained while an enquiry is handled and for a reasonable period afterwards for record-keeping or dispute resolution.
  • Technical and security logs may be retained for troubleshooting, fraud prevention, and website security.
  • Analytics and advertising information is retained according to the relevant service settings, consent choices, and provider policies.
  • Consent records may be retained where necessary to demonstrate compliance with privacy requirements.

Information may be retained for longer where required by law or necessary to establish, exercise, or defend legal claims.

13. Your Privacy Rights

If the GDPR or other applicable data-protection law applies to you, you may have the right to:

  • Request access to your personal data
  • Request correction of inaccurate or incomplete data
  • Request deletion of personal data
  • Request restriction of processing
  • Object to certain processing
  • Request data portability where applicable
  • Withdraw consent at any time
  • Lodge a complaint with a data-protection authority

These rights are subject to legal conditions and exceptions.

To submit a privacy request, contact:

Email: [email protected]

Visitors in Iceland may lodge a complaint with Persónuvernd, the Icelandic Data Protection Authority.

14. Data Security

Reasonable organisational and technical measures are used to protect information against unauthorised access, alteration, loss, misuse, or disclosure.

However, no website, storage system, or internet transmission can be guaranteed to be completely secure.

15. Children’s Privacy

The Witch Index is intended for a general audience and is not directed specifically at children.

We do not knowingly collect personal information from children through accounts or subscriptions. If you are a parent or guardian and believe a child has provided personal information through the website, please contact us so the information can be reviewed and, where appropriate, deleted.

16. Changes to This Policy

This Privacy and Cookie Policy may be updated when website features, service providers, advertising practices, or legal requirements change.

The latest version will be published on this page with a revised effective date.

17. Contact

For questions about this Privacy and Cookie Policy or the handling of personal information, please contact:

Website Owner and Data Controller: Hildur.K.O
Email: [email protected]
Website: https://thewitchindex.com/

Informational Disclaimer

Content published on The Witch Index concerning herbs, plants, crystals, folklore, astrology, divination, magic, rituals, and spiritual practices is provided for educational, cultural, entertainment, and informational purposes only.

It is not intended to replace professional medical, psychological, legal, financial, veterinary, or other qualified advice.

Do not consume, burn, apply, or otherwise use a plant, herb, crystal, oil, or other substance without first confirming that it is safe for your circumstances. Some substances may be toxic, cause allergic reactions, interact with medication, be unsafe during pregnancy, or be harmful to children or animals.

Spiritual, astrological, and divination content should not be treated as a guarantee of future events or used as the sole basis for important health, legal, financial, or personal decisions.